On Monday, the Western Collegiate Hockey Association (WCHA) announced that the league has extended its partnership with Align Financial through the 2025-26 season. Align Financial will serve as an official sponsor of the 2026 Kwik Trip WCHA Final Faceoff.
Align Financial, a fiduciary financial planning company based in the Duluth, Minnesota area, will aid the WCHA in branding and financial support for the league's premier event at the 2026 Kwik Trip WCHA Final Faceoff. The partnership extension will also continue to enhance the WCHA's overall marketing and brand presence.
"We are thrilled to have Align Financial on board again, supporting the 2026 Kwik Trip WCHA Final Faceoff," said WCHA Commissioner Michelle McAteer. "Tanya Nichols cares deeply about supporting women's hockey, and their support allows us to enrich the student-athlete experience by offering an Awards Banquet. Align is known for empowering women, which "aligns" with what our league, members, coaches, and players do on a daily basis."
"We are honored to support the WCHA Final Faceoff once again," said Align Financial Founder and President Tanya Nichols. "At Align Financial, we believe in investing in women - whether they’re preparing for retirement or competing at the highest levels of collegiate athletics. Our continued partnership with the WCHA reflects our dedication to advancing opportunities for women and celebrating the strength and determination they bring to every arena.”
ABOUT ALIGN FINANCIAL
Align Financial helps people connect their money to their life. The firm is especially dedicated to empowering women to retire to a life they love. At Align Financial, we specialize in helping people navigate life’s financial complexities so they can feel good about their money. We do this through a personalized approach to wealth management, transparent fee-based services, and intentional relationships. For more information, visit Align Financial.
ABOUT THE 2026 KWIK TRIP WCHA FINAL FACEOFF
The 2026 Kwik Trip WCHA Final Faceoff will be hosted by the University of St. Thomas and held at the brand new state-of-the-art Lee & Penny Anderson Arena on March 5 & 7, 2026, in St. Paul, Minnesota. Annually featuring a collection of the nation's highest-ranked programs and best players, the WCHA's four remaining teams will compete for the league's playoff championship and an automatic berth in the 2026 NCAA tournament.
For more information on the Western Collegiate Hockey Association, follow the league at WCHA.com and on its social platforms: X, Facebook and Instagram.